We talk about strategy all the time when it comes to developing an app, but it shouldn’t just stop there. With millions of apps in the App Store and Google Play Store, your app won’t magically become successful. This is why it is important to strategize how you are going to launch your new app. This blog post from ladder.io discusses an App Store Launch Plan that can help get you downloads fast, which is critical when it comes to mobile app marketing.
Overview of Phases:
Phase 1: Make sure everything works
- Beta test your app
- Build and test a final version
- Seed early reviews
Phase 2: Get the word out!
- Inform your insiders
- Run ads
- Make sure your App Store Optimization (ASO) is on point
- Social, blog, and press
Phase 3: Keep the momentum
- Re-engage your uses
- Keep everyone updated when you update