With millions of different apps in the Apple App Store & Google Play Store, it’s becoming more and more difficult to stand out let alone receive downloads for your app. One way to help stand out is by having a preview video on the App Store for your app. Over half of the top 50 grossing apps in iOS and 84% of the top 50 grossing apps in the Android Play store are utilizing app store videos.
By having a preview video, it is possible to increase your download conversion by 20% in the Apple App Store and by 35% on Google Play!
Read the entire article on How Not To F*** Up Your App Store Video: The Ultimate Guide