Retention is key. How to keep customers using your app

via appcues.com
via appcues.com

Having hundreds, thousands, and millions of downloads is really cool, but those downloads don’t mean anything if you can’t get people to stay on your app. In this post, Ty Magnin will walk you through 10 steps to increase customer retention and make an app that people will be sure to remember.

Summary:

1. Have them at hello

    First impressions are crucial. Humans are hardwired to form lasting opinions on gut instincts. Make you “Welcome Message” personal, clear, and attractive.

2. Start with the Highlight Reel

    On your application’s first launch or login by a user, highlight some of the key features your app provides.

3. Nudge into Endless AHA! Moments

An AHA! moment is when a customer finds value in your app. Always nudge your users to discover these values

4. Give the Scoop on New Products

The tech world is forever changing and improving. It’s important to make sure your app is flexible and stays up to date with software, device features, integrations and more. When you make these updates, share it with your customers!

5. Update to Remind

Keeping your users engaged is HUGEE and you should reach out to them more than just twice a year. Give users updates on their behaviors and check-ins to remind them that you’re still there.

6. Give customers More Than Software

You want to offer your customers as much value as possible. Don’t let it stop with just the features of your app. Provide other resources such as newsletters and content that may be useful to your users.

7. Offer Contextual Help

   When you provide customers with more than just your software, it’s important to give it to them at the right time and in the right context. Ex: Offering an upgrade for more storage during week one is less effective than offering it when a user runs out of space.

8. Ask for Their Two Cents

Make your app a perfect fit for your customers by reaching out to them, giving them surveys and gaining insight on how your app is used, what can be done to improve their experience, and more. Users love it when they see what they asked for come to life!

9. Invite into Beta Program

Make your best customers recognize how valuable they are to you by letting them try out a beta product. This will let them feel like they are part of the team and in turn will lead to loyalty.

10. Foster Community Around Your Product

Sometimes it’s easier for people to learn about your app from other users rather than just you. Enable users to learn and help teach other users. In turn this makes your brand become more personal.

 

All in all, to increase retention you want to

  • Educate
  • Engage
  • Empower

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