To have a successful startup, you must have a strong brand and by brand, we mean a piece of peoples’ brains carved out. The two main things needed to build you brand are novelty and repetition. Novelty is the quality of being new, original, or unusual. Repetition comes into play when you want to carve out space in someone’s brain; getting in their head over and over until you’re there to stay.
“Building a brand is about more than giving out free swag with your logo on it. It’s about creating stories.”