Month: August 2016

Retention is key. How to keep customers using your app

via appcues.com
via appcues.com

Having hundreds, thousands, and millions of downloads is really cool, but those downloads don’t mean anything if you can’t get people to stay on your app. In this post, Ty Magnin will walk you through 10 steps to increase customer retention and make an app that people will be sure to remember.

Summary:

1. Have them at hello

    First impressions are crucial. Humans are hardwired to form lasting opinions on gut instincts. Make you “Welcome Message” personal, clear, and attractive.

2. Start with the Highlight Reel

    On your application’s first launch or login by a user, highlight some of the key features your app provides.

3. Nudge into Endless AHA! Moments

An AHA! moment is when a customer finds value in your app. Always nudge your users to discover these values

4. Give the Scoop on New Products

The tech world is forever changing and improving. It’s important to make sure your app is flexible and stays up to date with software, device features, integrations and more. When you make these updates, share it with your customers!

5. Update to Remind

Keeping your users engaged is HUGEE and you should reach out to them more than just twice a year. Give users updates on their behaviors and check-ins to remind them that you’re still there.

6. Give customers More Than Software

You want to offer your customers as much value as possible. Don’t let it stop with just the features of your app. Provide other resources such as newsletters and content that may be useful to your users.

7. Offer Contextual Help

   When you provide customers with more than just your software, it’s important to give it to them at the right time and in the right context. Ex: Offering an upgrade for more storage during week one is less effective than offering it when a user runs out of space.

8. Ask for Their Two Cents

Make your app a perfect fit for your customers by reaching out to them, giving them surveys and gaining insight on how your app is used, what can be done to improve their experience, and more. Users love it when they see what they asked for come to life!

9. Invite into Beta Program

Make your best customers recognize how valuable they are to you by letting them try out a beta product. This will let them feel like they are part of the team and in turn will lead to loyalty.

10. Foster Community Around Your Product

Sometimes it’s easier for people to learn about your app from other users rather than just you. Enable users to learn and help teach other users. In turn this makes your brand become more personal.

 

All in all, to increase retention you want to

  • Educate
  • Engage
  • Empower

Read the full article here

9 apps to get you an A+ in class

Well it’s that time of year again. Time to hit the books, study and take care of homework. School can be pretty stressful at times, but luckily there are a few apps that can help ease the pain and get you to that A in class.

 

  1. Evernote

Let Evernote change the way you organize your personal and professional projects. Dive in: take notes, create to-do lists, and save things you find online into Evernote. We’ll sync everything between your phone, tablet, and computer automatically. Download here

 

 

2. Bubo – Time Management

Bubo, your personal task management assistant is finally here! With Bubo, you can easily add tasks that are on your ToDo list. Just give your task a name and a time limit, tap start, and Bubo will do the rest.
Bubo lets you know how much time is left, when you are expected to finish your tasks, and will even alert you when your time is up! Download here

 

3. MyScript Calculator

Easy, simple and intuitive, just write the mathematical expression on the screen then let MyScript technology perform its magic converting symbols and numbers to digital text and delivering the result in real time. Download Here

 

4. RefME – Citations made easy

RefME is the world’s leading and most accurate multi-platform tool for automating citations, reference lists and bibliographies in over 7,500 citation styles, including Harvard, MLA and APA. The RefME iOS app allows users to generate citations by scanning book or journal barcodes and sync them with RefME.com. Download here 

 

5. DuetDisplay

If you have an iPad or iPhone, this app will turn it into a second computer monitor for you no matter where you are! Built by ex-Apple Engineers, this application goes hand and hand with your Macbook or PC to increase productivity and give you the space you need. Download here

 

6. Pocket Schedule

Pocket Schedule is one of the best tools to track down all your courses, classes and assignments. Once you use the app you will want nothing else to make your school life easier. Download here

 

7. StudyBlue

No need to create a bulky stack of paper flashcards! Make flashcards on web and take them with you on your phone. Having your quality notes, flashcards, and study guides on your phone makes studying productive. Download here

 

8. Sleep Cycle

Getting good grades doesn’t just rely on studying and doing homework. It’s also pretty important to get a good night’s sleep. Luckily Sleep Cycle helps to make sure you are well rested. Sleep Cycle is an intelligent alarm clock that analyzes your sleep and wakes you in the lightest sleep phase – the natural way to wake up feeling rested and relaxed. Download here

 

9. Spotify – Student discount

Whether you need some music to help you focus or unwind, Spotify is perfect when it comes to finding hand curated playlists. Did you know that students get a discount too?!? Download here

 

Have an app you want featured? Shoot us an email at contact@DiscoverPioneer.com

Branding from nothing with novelty and repetition

To have a successful startup, you must have a strong brand and by brand, we mean a piece of peoples’ brains carved out. The two main things needed to build you brand are novelty and repetition. Novelty is the quality of being new, original, or unusual. Repetition comes into play when you want to carve out space in someone’s brain; getting in their head over and over until you’re there to stay.

“Building a brand is about more than giving out free swag with your logo on it. It’s about creating stories.”

Read more here