Should you develop your app on multiple platforms?

This week’s App of the Week is a simple utility that helps people with “reading later”.

“Pocket was founded in 2007 by Nate Weiner to help people save interesting articles, videos and more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any device — phone, tablet or computer. It can be viewed while waiting in line, on the couch, during commutes or travel — even offline.” via

One of Pocket’s greatest elements is the ability to save an article, video, or other webpage from just about any platform. Whether it be on your phone, on your computer, or on your tablet, as long as you’re signed into you’re account, you’re all set. Ready to read? Just open up the app, and all of your content is right there waiting for you!

When looking at many successful apps, you will notice they are available on multiple platforms. With that being said, this does not mean that you must launch on all of these platforms. Depending on your target audience, find out which platforms are used most, and focus on launching on that platform first. Of course, this could vary depending on what type of application you are making. If it’s a social network application, it is more important to launch on at least two platforms (iOS & Android for example). But if it is a utility app, it is less important. Take advantage of this to find out how users use the application. Which features should you add? Which features should you take out? Once you get a pretty good idea of this, then you can go ahead and build the application for another platform.

Check Pocket out if you haven’t already at